A Leader’s Secret Weapon

  “Can’t talk…gotta go”. 

 “Hey, boss, hang on…I got a question”.

 “I said I gotta go…upset customer”.

Humm….sound familiar?  Boss can’t talk to employee, has customer issue to resolve. And, of course, as we’ve all been taught, THE CUSTOMER COMES FIRST!  Or does he/she?

Take a closer look at how you really outght to run your business.  I have a slogan; I use it in all my triaining/consulting sessions. It goes like this: “CRM [Customer Relations Management] begins with ERM [Employee Relations Management].  Get my point?

I don’t care what business you are in, if you have customers, you need to focus on serving them in a special way.  If you don’t, in this economy, with choices galore, they will disapprear like the morning fog.

So, how do we successfully serve, retain and profit from our customer base? Through our people.

If you want happy customers, start by building a culture that includes and is based on happy people. “Can’t be done these days”, you say.  Wrong. It can is is being done…today.

Without a long explanation, suffice to say that a primary cause of business failure, is a preceding failure to focus on your key resouce, the human resource.  We work real hard on planning, figuring out how to execute, etc. But, when it comes to the people on whom we depend to make it happen, we spend little time and attention to ensure success. Period.

A moment on something I learned as a young, know-nothing econ student; The Pareto Principle. All who sell, or have ever sold anything, have heard of it.  Still, if the PP is unfamiliar, let me lay it out as concisely as possible.

In 1906, an Italian eonomist named Vilfredo Pareto, while studying the laws of distribution [how things are naturally spread out], discovered something important. Simply, that a majority [he figured about 80%] of the value of time spent and effort expended, came from a minority [he fiuured about 20%] of the things we do.  We get most of the return on our time and effort from a very few things we do during a typical day, week, month or year. Lately, this distribution principle has been termed, The Pareto Principle.

The lesson, to a young sales rep is, figure out who your highest potential customers are and spend you time with them. Don’t waste time on the masses that return little in payback for time invested.

The PP can be applied to management time in any business, as well. Ask yourself..how do you spend your day….on things or on people?  Because people are tougher to deal with and control than things or tasks, we tend to gravitate to things we can control. Even familiar problems precede dealing with our people in terms of the percieved degree of difficulty and discomfort. So, for most managers/leaders, people come second.  The team comes second.

Now, that would be fine…except for one thing..it’s our people who enable us to succeed, to reach management and company objectives.  No doubt about it…as good old Vilfredo learned, you will get more bang from your time use and focus buck when you spend it on high payback activities that involve people!

What kind of activities? Oh, let’s start with recruiting, attracting the best in your business segment. Then, how about training them; ensuring they succeed, which, of course is hugely motivating to the worker, leading to greater productivity and lower staff turnover. And how about follow up coaching; reinforcing learning to form strong productive habits? Am I getting through?

Stop focusing on things, spend your time with your people and the investment will be returned 10 fold.

Smart managers and leaders know the secret to success…the secret weapon; the Pareto Principle.


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