Posts Tagged 'economic recovery'

Growing in a down economy? You must be kidding!

Yesterday, I participated in an industry sponsored webinar on surviving, even growing in a recession. For a first effort, I felt it was a success…as 325 contractors/operators signed up for the event.

My message, as it is in all my training, was that, if you take time to differentiate your company/product/service from the competition..and communicate the real, tangible value of the differences, you CAN sell and grow in a recession. I have clients who grew 18-23% this year…top and bottom lines! That is a fact.

Yesterday’s blog post on leaving the doom and gloom behind and getting back to business was based on this year’s positive experience. Since yesterday, a couple of people contacted me…telling me I was just another consultant…planting unrealistic expectaitons in the minds of people..to generate business.

Holy cow! How silly! I am reporting what my clients are doing. Believe it or don’t, your call. But this I know, small to mid-sized businesses I work with are making it happen. To me, that’s good news and I intend to use my blog to tell the story.

Value sells…the probem is…we don’t take the time to hone our communications skills and we don’t tightly manage our marketing/sales process. If you want a more detailed discussion, let me know.

Advertisements

Look not to Obama for success in 09!

Expectations are way, way too high for a quick fix in 2009. We [our economy/our country] are in new and unchartered economic waters. Few alive today, very few,  have experienced, as adults,  the sort of distress. And it’s only just begun.

I’m old enough to recall my dad telling me over and over how Roosevelt and his “New Deal” in the 1930s, the government programs that were supposed to end the “great depression”, failed.  Sure, roads, bridges, lakes and damns were constructed. Sure, thousands went to work for their country.  Still, look at the facts…the economy DID NOT come back.

What brought us out of the depression was the second world war; the worst war in American history!  Sad…but undeniably true.

So, we can sit and dream, we can listen to politicians preach at us about the need for and sensibility of deficit funded  bail outs but…in the end, it’s not going to be enough.

I almost feel sorry for Obama.  This current economic crisis is not of his making. Leading us out of it, however, is now his responsiblity.  Problem is, he has so little significant control. That’s right, so little control.  About the most important thing he or any leader can do when faced with problems of this magnitude, is to act like a leader!

What he can do:

First, try doing what John Kennedy did in 1961…set an aspirational goal around which we can rally. Kennedy dazzled us with the space program. He made us believe we were good enough, smart enough to send a man to the moon and bring him back alive…”not because it’s easy but because it’s hard”.  So, Obama, Mr. almost President, do the same. Set an aspirational goal. And if you, my readers, are small business operators, you do the same. To be motivated, people need a cause.

Leaders unerstand that, when we focus on the big, overarching goal, the one that is a game changer, small problems and roadblocks fade away; they are handled as simply challenges to eliminate.

Next, find the best, most talented people to lead in focused, functinal areas. I believe Obama is doing this. But…politics have to be kept out of the staffing process. Great leaders understand that they only direct and inspire…and that it’s their people who make things happen. We must have the right people in the right jobs…and, in politics, that is not typical. So, Mr. Obama, buck the trend.

Now, give your “go team” the tools they need to make things happen. Playing with monetary and fiscal policy is a place to start but…you’ll have to go far beyond these overly complicated and slow to be effective government processes. You’ll need to get down in the weeds. Find out what the leaders need, give it to them..and do it quickly.

Then, Mr. President, we’ll need a a positive working environment. See to it that our smartest people interact , that they work together and share the best ideas, in an atmosphere that is all positive.

Most government programs are soon bogged down in red tape. Mr. Obama, you must cut it.  As he led the space program in the 60s, Kennedy cut the red tape, made the process efficient. It was essential to reaching the goal then and is now. So, facilitate the process, Mr. President.

And last…be a “hands-on” coach. Stay close to the action. Get out of Washington, DC! Get out there on the playing field with those on whom you depend to make change happen. Don’t let the status quo tie your hands. Great leaders, those who solve tough problems NEVER LOSE TOUCH WITH THE PEOPLE ON THE FRONT LINES!

If all this sounds a bit trite, that’s only because blog readers are impatient. I have to lay it out concisely or nobody will take the time, I fear, to read my thoughts.  But I know this, the process works.

So, will Obama save us? No. Can Obama quickly but carefully put in place a process of leadership that minimizes our time and national pain in the “recession”? You bet. Will he? My bet is…he’ll try.

Who will make the difference? You will; the American people. You always have and you will again. A positive belief and commitment the principles on which this country were built will be the base, the foundation of our movement out of this economic crisis.  Do we need strong, committed leaders? Sure. But who will do the heavy lifting? You and I.

Are you ready? I am. Let’s learn a lession from those brave souls on 9-11. Let’s roll!