Posts Tagged 'selling success'

Growing in a down economy? You must be kidding!

Yesterday, I participated in an industry sponsored webinar on surviving, even growing in a recession. For a first effort, I felt it was a success…as 325 contractors/operators signed up for the event.

My message, as it is in all my training, was that, if you take time to differentiate your company/product/service from the competition..and communicate the real, tangible value of the differences, you CAN sell and grow in a recession. I have clients who grew 18-23% this year…top and bottom lines! That is a fact.

Yesterday’s blog post on leaving the doom and gloom behind and getting back to business was based on this year’s positive experience. Since yesterday, a couple of people contacted me…telling me I was just another consultant…planting unrealistic expectaitons in the minds of generate business.

Holy cow! How silly! I am reporting what my clients are doing. Believe it or don’t, your call. But this I know, small to mid-sized businesses I work with are making it happen. To me, that’s good news and I intend to use my blog to tell the story.

Value sells…the probem is…we don’t take the time to hone our communications skills and we don’t tightly manage our marketing/sales process. If you want a more detailed discussion, let me know.